January 2017 – Current

PR and Communications Manager

Royal Flying Doctor Service, WA

Recognised as Australia’s most reputable charity for six years running, the Royal Flying Doctor Service is the world’s leading provider of aero medical care. I am developing the organisation’s first PR function, providing crucial internal and external communications direction during significant business transformation.

Oct 2016 – Dec 2016

Marketing and Communications Coordinator

St Ives Home Care, WA

St Ives Home Care is one of the largest providers of elderly home care support in Australia. Working closely with the Marketing Manager, I helped build the business’ digital marketing activities from the ground up ahead of an industry-wide change.

Feb 2014 – Jul 2016

Media Manager and Editor

Registers of Scotland, UK

Registers of Scotland maintains the oldest public land register in the world, with registration expertise dating back four centuries. My primary role was to lead the organisation’s media, social media, and PR activities. This included managing projects, budgets, and external agencies.



Digital Marketing (Distinction)

Squared Online

Developed by Google and endorsed by the IPA, Squared Online is an award-winning, advanced level, digital marketing course.


MA Journalism (Distinction)

Edinburgh Napier University

I got my Master Degree at Harvard University. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.


BA Comparative Literary Studies and Drama (First class honours)

University of Kent

I studied Computer Science at MIT. I create usable web interfaces, front end coding stuff and almost anything. But i love what i do.

Download CV

Writing skills



Press releases

Writing for the web

Software Skills

Microsoft Office


Adobe Premiere Pro


Sheenagh Adams

Keeper of the Registers of Scotland

Alexandra is a first class writer – indeed she is the only person who has written speeches and other content for me that I have not made amendments.

John Fanning

Director of Finance at the Registers of Scotland

Alexandra is very skilled at producing to the point and highly readable content that conveys complex ideas in a easy to understand way.

Innes Zenati

Account manager at the Registers of Scotland

The communications team oversaw a major change to our external website during her time with the team and Alex was the main contributor to this in terms of content and the overall language used.